Posts Tagged ‘Hasbara’

Webcasting Hasbara

July 12, 2010

The spokesman for the Israeli Prime Minister’s office held a webcast today. Mark Regev, who is expert at talking with the media and is specifically geared toward English-speaking audiences, spent half an hour answering questions that had been submitted through Facebook.

If Israel is smart, they’ll have Regev do a lot more of this. He’s very good at it, and his remarkable skill at disseminating

Israeli PMO spokesman Mark Regev

hasbara (propaganda) was on full display. He sticks as best he can to areas where Israel can make a good case and he’s very good at framing his statements to present Israel in the best light possible. But a careful listen shows once again the limits of even the best public relations; you can sell a Honda like it’s a Mercedes for a while, but eventually the quality of the product you’re selling cannot be disguised.

In a mere thirty minutes, Regev could only touch on the subjects that came up, yet the time amply demonstrated both the strengths and weaknesses of Israel’s arguments.

Recognizing the “Jewish State?”

The first statement Regev made which bears examination is when he described the Israeli vision of a demilitarized Palestine that recognizes “the Jewish State.” The first part of that sentence will raise some hackles, but it is a condition which, while it has never been formally committed to, has always been understood to be a part of a final status agreement.

But the idea of Palestine recognizing not only Israeli sovereignty and its right to exist, but recognizing it as a Jewish state is a deal-breaker. It is a willful wrench that has been thrown into negotiations, actually by Ehud Olmert, who first brought the idea to the fore.

Palestinians might be able to live with a demilitarized state. But recognizing Israel as the Jewish State demands that Palestinians drop their objections to the discrimination their fellows who hold Israeli citizenship face. More importantly, it implicitly demands that they acknowledge that the dispossession they have endured for the past 62 years was justified. Whether one believes that Palestinian dispossession was inevitable, criminal, justified by war or a case of ethnic cleansing, surely everyone can agree that asking Palestinians to make such an admission is simply unreasonable.

It’s also unthinkable. Regev, like many other advocates for the official Israeli position, puts this out there as if it is a normal demand. Far from it—no country recognizes another “as” anything. It simply recognizes another country’s sovereignty, with the rights and responsibilities that implies. One of those rights is for any country to define itself, through its own political and social processes. (more…)

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The End of Hasbara

February 19, 2010

In my latest piece for Zeek, I look at the recently release report by the Reut Institute, which looks at the BDS movement around the world. It has some points to it that are actually quite important, but it is fatally flawed, and it revives so many of the mistakes Israel has been making for many years.